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The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

SEM Overview
Remember: SEM is a high-level term that includes SEO. So everything that I just outlined above for SEO also applies to SEM. But in addition to SEO, SEM also includes PPC. And PPC is a field that has its own set of features, best practices and more.

Bidding: Whether you use Google Ads or Bing Ads, paid ads in search is all about bidding. With PPC, you bid on a specific keyword. And when someone searches for that keyword, your ad shows up.

The rankings of the ads are usually proportional to how much someone is bidding. So if you’re the highest bidder, you’ll appear above all of the other ads.

And when someone clicks on your ad, you pay whatever amount that you bid. The amount that you pay when someone clicks on your ad is known as cost per click (CPC).

Quality Score: Quality Score is a super important Google Ads metric. It’s basically Google’s way of figuring out if your ad is a good match for whatever someone’s searching for.



A Best friend, Business Partner, dynamic personality. Independently grown up his business.

Sumit Udaygiri

Amol helps his clients in aligning their Social/Digital Media Strategies with Business Goals. He is an expert of Social Media Marketing. be it LinkedIn, Facebook or Instagram. His take on strategy is holistic and works very professionally to make it happen. He explains the concepts & ideas in a very simple way. Indeed a great Digital Marketing consultant.

Sachin Deshpande

Amol.. is Digital Marketing Expert. Always keep updated knowledge /skills- like , writing engaging and meaningful content, knowledge about SEO, SEM,SMO. Effective handling all tools of Social Media marketing. Having analytical mind-can effective implement various tools - to reach/engage/ Call to action for target customer by building brand image .

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