rankings. Some businesses may choose to manage and track their own marketing efforts with social media marketing software.

Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to:

build a brand;

increase sales;

drive traffic to a website;

build a community of followers to share and engage with content.

Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool.

Advantages of social media marketing:
Reach a wider audience.
There are more than 3.6 billion users across all social media channels. A single post share can exponentially increase brand exposure.

Improved customer satisfaction.
Organizations don't just market to customers on social media, they also interact with them. This can improve customer service and create one-to-one relationships.

Cost-effective tool.
When executed correctly, the cost of managing a social media program can be low. Once the knowledge, team and program strategy are in place, marketing teams find it easy to use with very little overhead.

Increase website traffic.
Social posts are a great way to drive traffic back to a brand website. Promoting blog content, landing page offers and more can entice users to click through and engage further with a brand.

Gain better insights.
Using the analytics and reporting features from each social media platform gives insight into who page followers are, what content they are interested in and how they like to engage with a brand.